Magda is made of soft cuddly plush fur and stands 26cm. He has a Steiff yellow label and wears a stainless steel "Button in Ear.' 30° C Gentle Wash. In partnership with National Geographic, Steiff have created a special collection of plush animals, the sale of which support National Geographic scientists, explorers and researchers all over the world. Loss of habitat has seen the number of giraffes drop by 40 percent over the last 30 years and the Masai Giraffe is under threat.